AMAZON

Unified
Payments Experience

100+ payment methods. A decade of fragmented UX. One unified system.

Years
2021-26

Role
UX Lead

Impact
CEO-level initiative · 10+ UX patterns · 300M+ customers · $1B+ annual impact¹.

A decade of fragmented UX

In 2022 alone, process multi billions hits. Customers worldwide experienced same UX pain points. 10+ years of siloed development. 100+ payment methods, each with its own UX. Inconsistent across surfaces. Outdated UI. Broken accessibility. Massive engineering waste.

From local silos to one global framework

Unify Icon

Unified

One modern CX across every surface

Trust Icon

Trustworthy

Security and accessibility that builds confidence

Scalable Icon

Scalable

Build once. Ship to 22 markets

“Why aren’t we even doing this?”

Former Amazon CEO, Worldwide Consumer
Former Amazon CEO, Worldwide Consumer

Presented a 5-year plan to Amazon's senior leadership. Immediate buy-in.

From page-level fixes to a system of global patterns. 10 UX patterns I defined and shipped WW.

The solutions at scale

    Card Entry

    Redesigned registration form with error validation and security messaging.

    Business Impact: 9-Figure Scale

    Balances

    New UI widget for balance-based methods on Amazon Stores.

    Business Impact: 9-Figure Scale

    Use BNPL

    Unified and simplified payment plan selection in a bottomsheet.

    Business Impact: 8-Figure Scale

    1-Click BNPL

    1 click to use BNPL versus 6 clicks in the previous experience.

    Business Impact: 9-Figure Scale

    Discounts / Fees

    Defined messaging styles for payment discounts and fees

    Business Impact: 9-Figure Scale

    Smart Checkout

    ML powered adaptive checkout flow and smart payment choices.

    Business Impact: 8-Figure Scale

    BNPL - Mixed Items

    UX pattern for items with different interest rates (0% APR vs. Interest).

    Business Impact: 8-Figure Scale

    BNPL Hosted UX

    Hosting partner experience on Amazon to drive conversion and reduce drop off

    Business Impact: 9-Figure Scale

    BNPL Buying Option

    New pattern 2026 rolling out in emerging countries

    Business Impact: 9-Figure Scale in 3 yrs

    Search

    Payment link buying option autocomplete and fast add to cart from Search

    Business Impact: 8-Figure Scale

    Shipped to 9 regions

    $1B+ impact at launch. Select products I led using these patterns:

    Promote adoption and enthusiasm for UX best practices.
    Interact with Prototype
    Interact with Prototype
    Play Video
    Interact with Prototype
    Play Video

    How I influence

    Unifying 100+ payment methods across 22 markets doesn't happen in Figma. Here's how I drove alignment from 2021-25.

    Gallery

    Mobile UI 1
    Detail 1
    Logo
    Hand Phone
    Mobile UI 2
    Laptop
    UI 3
    UI 4
    Orange Hand
    Flow Chart
    Comp A
    Comp B
    Mobile UI 5
    List UI
    Installments
    Buttons 1
    Buttons 2
    Dark Mode
    TV Interface
    Smart Object
    Case study available upon request

    MORE
    PROJECTS

    Affordability Discovery

    EXO Inspect