Amazon Affordability CX

This S-team CX project set to reimagine Amazon’s payment experience, aiming for more clarity, consistency, and flexibility.

Scope at a Glance
• Containing multiple S-team goal, multiple VP level goals5 years initiative impacting 20+ Amazon services WW.
• 100+ CX reviews across all regions to drive pattern unification.
• $1B+ OPS and 300MM GCCP global customer impact (Q2’24 Data)

Project Timeline: Five Years

2022-24 Drove installment US/EU
2024-25 Drove installment UX for emerging countries
My Role: UX Lead

Defined CX vision and patterns, prototyping.
Delivered 20+ VP level reviews.
Outcome: CX & Business Win

Impacting 50+ payLater products
Impacting 3 SVP goals, multiple flagship PayLater and Credit launch
Defined a new Amazon Standard of PayLater payment experience

UPX Value Prop

"What is UPX? How do you build and measure?"

I designed this page to showcase the full power of UPX. As you scroll, you’ll discover its complete UX suite, clear value proposition, and the real impact it's had—faster launches, reusable CX widgets, and a secure, scalable Dev framework.

Work Sample

Process Summary

Note: This portfolio page shows a high-level snapshot of a multi-year, high-impact initiative. For brevity, details are condensed, please reach out if you'd like to dive deeper into process, challenges, strategy, or outcomes.

One-line Customer Problem

In Q1’22, I led 3 months UX workshops with 14+ teams to synthesize common to impact Product MLP delivery and 2023-25 roadmap.

Compare CX (Before vs. After)

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After

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