Unify Payments Experience
Amazon S-team UX initiative to unify Amazon’s global payment CX. Aimed for a faster, simpler, consistent, and scalable experience. Rolled out for 20+ Amazon services in 22 countries, impacting $1B+ OPS and 300MM+ GCCP WW (by Q2’24).
UX Solution(Launched)
A suites of end-to-end UX improvement with 5 years rollout
2021-25 US, CA, EU, and JP
2025 LATAM, MENA, and APAC
My Role
Defined CX vision and patterns, prototyping.
Delivered 20+ VP level reviews.
Bar-raised 100+ flagship CX launches WW.
Problems
UX frictions and Cognitive load
Inconsistent UX across products
Outdate UI
Impact
S-team goal completed, drove bilions in conversion (aggregated data))
Impacting 80+ payment methods WW.
Defined 10 patterns
UPX Value Prop
"What is UPX? How do you build and measure?"
I designed this page to showcase the full power of UPX. As you scroll, you’ll discover its complete UX suite, clear value proposition, and the real impact it's had—faster launches, reusable CX widgets, and a secure, scalable Dev framework.